19 Jan, 2022
Gamrfirst ,Casino Barrière Montreux's latest online brand
Naturally, the renowned Casino Barrière Montreux, which is located in Switzerland on the shores of Lake Geneva, was the site of the inaugural event.
Gamrfirst makes use of Gamanza's ISO 27001-certified GaminGeniusTM software, which has a real-time CRM, a regulatory data vault, a payment gateway, and an account platform with a thorough compliance framework.
Additionally, it makes use of Gamanza's "rules engine" to automate responses to preset thresholds and behavioural cues. This guarantees simple risk management and adherence to company principles on responsible gaming.
Gamrfirst strives to represent a customer-first, contemporary casino strategy with an emphasis on player care and mobile gaming experience through its moniker.
In the future, Casino Barrière Montreux intends to advertise additional gamification elements and hybrid loyalty programmes that span physical and online venues.
General Manager of Casino Barrière Montreux, Jérôme Colin, stated: "The launch of our online casino site Gamrfirst is the result of a dedicated partnership between the teams at Casino Barrière Montreux and Barrière headquarters, strengthened by a close connection with our technical partner Gamanza, the pioneer in the Swiss market.
As for Casino Barrière Montreux, "our strong ambition with Gamrfirst is to provide our clients with a distinctive gaming experience based on the high standards of the Barrière Group, positioning the brand as one of the main references in the Swiss market."
The Barrière Group's Director of Strategy and Development, Alexandre Desseigne-Barrière, stated: "We are very proud to be able to offer a digital service that complements our Montreux casino and with the help of our partner Gamanza, we enable more Swiss residents to discover the Barrière world of gaming, with the same strong focus on responsible gaming."
