8 Nov, 2021
Bet365 has increased their first deposit bonus for New Jersey players from $500 to $1,000.
The operator formerly offered a welcome bonus that matched deposits up to $500 by 100%.
Now, however, the company wants to increase its market share as much as possible, so it has doubled that offer. This is a clear indication of the massive advertising campaigns being run in important US digital areas like New Jersey. There are, of course, stipulations.
Hard Rock Atlantic City (under which Bet365 operates together with Unibet and hardrockcasino.com) reported $5.8m in gaming win in the New Jersey Division of Gaming Enforcement's report into September 2021 total gaming income.
By the end of September, yearly earnings from online gambling had reached $51.7 million.
Golden Nugget's (GNOG), Caesars Entertainment's (Caesars), Borgata's (Borgata and BetMGM), Tropicana's (William Hill), and Resorts Digital's (DraftKings) sites have all earned larger sums, in contrast.
The New Jersey sector is booming as of late, with monthly online sports betting handle just surpassing $1 billion and online casino income regularly increasing by double digits.
BetMGM, FanDuel, and DraftKings have long had a prominent position in the history of American online gambling.
With this new casino client offer, Bet365 will almost likely try to gain a far larger portion of New Jersey's market. Although this is most commonly associated with the sports betting sector, the operator is no stranger to staking out dominant positions in competitive markets.
