27 Feb, 2023
Agreement between Yggdrasil and BoyleSports
Slots from Yggdrasil, such as the Vikings series and Valley of the Gods, will now be available to players in the UK and Ireland thanks to the partnership. Games like Raptor DoubleMax and Dragon Blox GigaBlox, which showcase Yggdrasil's suite of Game Engagement Mechanics (GEMs), will also soon be made available to players.
Yggdrasil said the transaction will help the company "consolidate its position as a pioneering slots provider in the industry" by expanding its presence in established European countries.
"Yggdrasil has a proud history of creating innovative, fan-favorite slots, and we're delighted to take its leading content live," said Steve Payne, director of gaming at BoyleSports.
We're excited to continue our partnership with Yggdrasil and believe that our consumers will love this selection of games.
Yggdrasil also noted that BoyleSports has a strong presence in the UK and Ireland thanks to its 40 years in business and its retail and online activities.
In a statement, Yggdrasil's Chief Commercial Operations Officer Andrew Pegler expressed his company's excitement at forming a partnership with BoyleSports, a well recognised name in the United Kingdom and other regulated markets.
"BoyleSports is another strong collaboration for us," the company said of the partnership. "We want to join forces with established, forward-looking brands."
Yggdrasil is now celebrating its tenth year in business and has said that its growth strategy for the year 2023 would centre on expanding the company's product offerings and regional footprint.
This week also saw the announcement of another new cooperation, this time between 7777 gaming and EveryMatrix, a supplier of B2B iGaming platforms and technologies.
